Onga Stew Seasoning 60g Box of 36

Product Information

Fikayo has a degree in computer science with economics from Obafemi Awolowo University. ITIL v3 in IT service management. An alumnus of Daystar Leadership Academy. Obviously, the brand is growing very fast beyond Unilever’s heartland of Europe, especially in Africa, Latin America, Middle East and Asia. In Nigeria, Knorr has been the taste benchmark for Unilever. Based on this, the conglomerate was committed to building on the premium credentials of Knorr. No wonder, the company said, in the past one year, it has invested in machines and a new savoury hall. This, according to the firm, ‘is to enable us to adequately supply the market and continue to give consumers premium quality cube they have come to associate with Unilever’. Distributors who spoke to C&M, however, stated that both the new entrants and established brands are performing well year-olds are typically much more receptive to the convenience of foods and Millennials are far more likely than any other generation to be interested in seeing more convenient ways to use seasonings. With the buoyant cube seasoning market expanding yearly, Promasidor has taken a bold step to dare dominant brands from the staple of leading companies by creating the cube form from its Ongaseasoning powder. Early this year, when Promasidor launched the product, its Executive Director, Commercial, Mr. Kachi Onubogu, said: “After almost two years of insightful and innovative work by the Promasidor team, I am happy to welcome Onga Cube into the Promasidor Nigeria family of brands.”

Onga Nigeria Products Onga Nigeria Products

A distributor in Oke–Arin Market, Lagos Island, Alhaja Ajit said: “My record book shows that the new brands are doing well.On this week’s edition of product review, a weekly analysis where Nairametrics features products contending for leadership and prominence in Nigeria’s consumer market, we bring to you the various seasoning brands and how these brands are competing for profitability in the market space. Brands in the Nigerian market They have deployed other marketing tools such as broadcast, print, and outdoor advertisements, as well as experiential marketing approach with public cooking competitions. Mrs. Caroline, a housewife, revealed that she switched over to Knorr from Maggi due to the salty nature of Maggi. She added that Maggi made her miscalculate the amount of salt to add to her cooking. Although the usage of seasoning is prevalent, the choice of seasoning brand varies significantly among consumers.

N/R: Promasidor Ghana launches tree planting project in Tolon

Water crisis: private tanker drivers announce a new price and blame PURC and GWCL for the increment. Prior to joining Nairametrics had stinct in Project management, Telecommunications among others. Also training in Consulting and Investment banking from Edubridge Academy. Another shop owner at the market, Ms. Joy, noted that Maggi Star and Knorr are the preferred brands of her customers. Before now, Doyin Group of Companies; Unilever Nigeria; Daily Need Nigeria Limited and Nestle Nigeria Plc were among players dominating the market. Then, Unilever’s Royco Seasoning Powder variants – one for stew and the other for soup, and the popular Maggi brand successfully caused a stir in the market. The entry of more brands, however, is unsettling dominant brands, while incursion of powder seasoning such as Onga seasoning powder with its variants has provided alternative for consumers. Yet the cube market has remained huge. C&M observed that consumers are open to greater experimentation when it comes to seasoning their meal, with the majority of Nigerian consumers saying they enjoy experimenting with different seasonings, thus providing an opportunity for brands to increase sales.However, this openness for experimentation tends to be particularly dominant among young Millennials – making them important demography for the industry. Onga Classic: For adding great taste and aroma in soups. Available in 6g, 10g and 60g sachets, and 3kg tubs.