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The folks behind G’vine are no stranger to the history of gin and grape-spirit-based-gins. In fact they are behind the 2014 re-creation of a 1495 gin recipe discovered in a Dutch text ( yes, the GIN is IN has reviewed it). Though my favorite drink with Floraison is the Gin and Tonic. I don’t think any contemporary style gin better complements the gentle bitterness of tonic than this one. To me, a G’vine Floraison and Tonic is quintessentially spring. I love it. Overall
When we launched, we were not in the current gin craze. When we went to other gin distilling companies some people said that as it was made with grapes it was not gin. To make the gin crystal clear we started to filter it and we also changed the blend to add more botanicals and spices. In 2006, I said we can make a gin but we will do it in a different way, and we made G’Vine Floraison. Behind each of our products was aim to bring the attitude of France. The soul of the neutral spirit is imprinted in the gin. Do you prefer to chew grain or grapes!? Our first achievement was to take a grape spirit as a white painting that we could add our imprint to.Vil du have en mere traditionel, hvor sødmen fremhæves, så bør der tilføjes vindruer, som fremhæver vinblomsten. Derudover kan du prøve med en hyldeblomst tonic. The partnership forms part of the brand’s wider ‘Gin Your Way’ UK marketing campaign that will launch in October to inspire consumers to explore new ways to enjoy gin.
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G’Vine has received 43 international awards since its creation including 12 gold and double gold medals and became the third leading premium gin in the world just ten years after launch (source: IWSR), furthermore the use of grapes rather than grain has secured its position a trailblazer in the premium gin boom in the 21st century. After 11 years in at LVMH and William Pitters, Jean Sébastien Robicquet pooled his technical competencies and his business acumen to form in EWG in 2001, now named Maison Villevert. Based in Villevert, a 16th century family manor in Cognac, Robicquet now freely and energetically expresses his vision of the spirits universe by creating contemporary and ultra-premium products, with one motto: “Grapes ennobling the spirits category”. In 2005 I decided to harvest in June and cut the vine flowers on a Friday. We put everything we had harvested in a drum over the weekend to try to preserve it. On the Monday they had all wilted but the air was filled with the floral, fruity flavours that we decided to put into the gin. Floraison has 3 parts – grape neutral spirit, botanical distillates, and vine flower distillate. These are blended and then distilled again together. But unlike the 1495 Gins, G’vine Floraison has both feet in the modern day. Though distilled from a base of grape, it’s designed to appeal to modern sensibilities.
About G’Vine
Firstly, it’s distilled from the Ugni Blanc or Trebbiano grape. This grape is one of the most widely planted in the world. It has a very high yield, which makes it great for table white wines. It’s even used in the production of balsamic vinegar. But those high yields make it especially attractive to those who distill. So Cognac and Armagnac love the Ugni Blanc and use it quite widely. Raised in the French vineyards, between Bordeaux and Cognac, the founder, owner and Master Distiller of Maison Villevert, Jean Sébastien Robicquet, is passionate about wine and spirits, and possesses a brazen commitment to the art of fine living. Each bottle of G’Vine is numbered, not only to improve accountability, but also to fight against counterfeiting. With minimal inscriptions, the clarity and purity of the glass embodies that of the product. This is the first time a UK ambassador has been selected by the premium French gin made with grapes and reflects distiller Maison Villevert’s continued drive for growth in the local market following ongoing success since launching in 2006. Amazingly, when I first wrote about this gin ten years ago, I thought it was “as contemporary as it gets.” And oddly enough, after ten years of writing about contemporary style gins. It still is. But this ambitious, floral-forward take on gin has aged exceptionally well*. It’s just as “out there” as when I first tried it, but it’s just as good— perhaps better. In a world where so many are trying to push the boundaries of gin, EuroWineGate did the same thing— and it still may be one of, if not the, best.
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