(Qty.2) Pan Parag Pan Masala. 100 grams each. Mouth Freshener

Product Information

In 1999, the two brothers decided to go separate ways. Elder brother Vikram Kothari took charge of the stationery and pens enterprise while younger brother Deepak Kothari took control of the pan masala empire, said Saffar.

Most Indians do not know about the harmful effects of the other ingredients in pan and pan masala. They only know that tobacco can cause cancer due to public health initiatives but don’t know that betel nut can also cause cancer. In fact, many people believe that pan masalas are beneficial for mouth freshening, cleaning, and digestion due to their pleasant taste and sweetness. Pan masala companies take advantage of this by removing only tobacco from their pan masala and sell it as tobacco-free pan masala. I suspect the game is a lot bigger. Even now a significant part of oral tobacco consumption or smokeless tobacco consumption is happening in the unbranded form. If you visit any large market in your city, you will find shops specialising in selling cut tobacco. India reportedly produces 700 million kg of tobacco. The gutka and pan masala market is estimated at around ₹40,000 crores. While the branded segment has grown in the last few decades, it is likely that a large part of India is still buying unbranded tobacco, mixing it with calcium hydroxide [chuna] and making their own version of gutka. The current gold rush of surrogate advertising [aka Elaichi Pearls] is probably just a replay of what Pan Parag did in the 1980s. Then it was moving from just supari nuts to pan masala. Now it is cut tobacco to flavoured gutka. India has banned direct and indirect advertisements of tobacco products. But tobacco companies can often circumvent such efforts through surrogate advertisements. ‘ Surrogate Advertising’ is duplicating the brand image of one product extensively to promote a banned product of the same brand. The product shown in the advertisement is called the ‘surrogate.’ The surrogate could either resemble the original product or could be a different product altogether from the same brand.

However, what seemed like an uninterrupted success story gave way to a contrary reality as Vikram Kothari finds himself accused of a bank loan default to the tune of thousands of crores of rupees. Locals and neighbours now can only watch in disbelief as Kothari’s name figures in one of the biggest default cases and that too at a time when the banking sector is facing the NPA crisis and the issue has taken the centre stage in the political discourse. However, the master Pan Parag commercial which would surely find itself among the classics that played on the telly in its formative days was the one that featured Ashok Kumar and Shammi Kapoor, each holding a tin of the blue and yellow Pan Parag. Interestingly, the two giants of Hindi cinema came together for the first and the last time through that ad. Kapoor once said in an interview that it fulfilled his dream of working together with Ashok Kumar. But that bit of detail fades in contrast to what the message the commercial — which otherwise tried selling a product not for the health conscious — gave out to its customers. A visionary leader, Late Shri Mansukhbhai Kothari was respectfully known as Babuji. A father figure to many of his employees, Babuji had over five decades' worth of experience in the manufacturing and marketing of consumer products. However, this ad became the talk of the town not because they were promoting a popular pan masala brand but rather because the company (Vimal) brought together 2 of the most powerful celebrities in Bollywood who had never worked together in a single movie in their entire career.

A visionary leader, Late Shri Mansukhbhai Kothari was respectfully known as Babuji. A father figure to many of his employees, Babuji had over five decades' worth of experience in the manufacturing and marketing of consumer products. Babuji played an instrumental role in establishing the Pan Parag Group and was the driving force behind its remarkable growth. To this day, his values and work ethic continue to guide and motivate the Pan Parag team. The India pan masala market reached INR 43,410.2 Crore in 2022. The market is primarily driven by the rising disposable income levels of consumers. In addition, the easy product availability on e-commerce platforms represents another major growth-inducing factor. Besides this, the increasing number of retail shops, convenience stores, and supermarkets selling pan masala is also contributing to market growth. Moreover, the rising availability of various raw materials in the country required for manufacturing pan masala is expected to propel the market growth in the coming years.

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Pan and pan masala are often called smokeless tobacco as they not smoked. Consumers chew the pan in their mouths and spit out the juice that builds up. Their smokeless nature makes women prefer them over cigarettes as they’d be looked down upon for smoking. Those growing up in the late ’80s and early ’90s would certainly identify with this particular expression of genial demand. At a time when 24/7 television was still a dream in India, “Aur mere liye” — from a Pan Parag ad featuring actor Jalal Agha — caught on quite fast among the then wide-eyed Doordarshan viewers. One can certainly recall a time when while giving anything to anyone — young or old, there was the high chance of someone piping up — with palms forward, eyes eager — “Aur mere liye?” Also, “Ek se mera kya hoga?” The banter would continue, with the appropriate reciprocation expected of you, “Toh aap do lijiye.” A knowing laugh would ensue. All said, my neighbourhood pan bidi-shop run by Rajveer has reported a spike in the sales of Pan Vilas Elaichi. No, he does not sell gutka. It’s also illegal to advertise cigarettes in TV commercials, social media, and print media. Since pan masala also contains tobacco, the Indian government has issued a ban on advertising these products too. You can read more about all the Indian laws surrounding tobacco here.

Social recognition accompanied commercial success and the Lions Club named Vikram Kothari as its goodwill ambassador, said Saffar. As time went by, Rotomac Pens Pvt. Ltd was rechristened as the Rotomac Global Pvt. Ltd while Vikram Kothari moved into sectors like real estate, steel and infrastructure, hoping to replicate his success. At that time, Vikram Kothari and his brother Deepak Kothari assisted their father Mansukhbhai in managing the ever-burgeoning paan masala empire. As business prospered, the group diversified and in 1992, the Rotomac Pen company was formed while “Yes", a mineral water brand, was launched a couple of years later. And that’s exactly what pan masala companies did! They removed the tobacco and started advertising the new and improved, completely safe tobacco-free pan masala. The Vimal Pan Masala ad is an example of this. Is pan masala harmful still? If the pan masala companies are behaving themselves, why am I writing this article? Because tobacco is not the only carcinogen in pan masala. The India pan masala market has several major players, including Dinesh Pouches Private Limited, DS Group, Manikchand Group, Pan Bahar Products Private Limited, Pan Parag India Limited, Red Rose Group of Companies, and Shikhar Group. More information about these companies has been provided below. 1. Dinesh Pouches Private LimitedTwo things. One, the pan-Indian idea of ‘baraatiyo ki swagat’ — as much feared by the “ladki wale” as it is considered a right by the “ladka walas” in a patriarchal society. The other, a related matter — rejection of dowry, a burning social issue in the early ’80s when there were as many as five deaths reported in the National Capital itself per day, even though we had an anti-dowry Act in place. Anti Malaria Malaria is a serious tropical disease spread by mosquitoes. If it isn’t diagnosed and treated promptly, it can be fatal. A single mosquito bite is all it takes for someone to become infected. Symptoms of malaria It’s important to be aware of the symptoms of malaria if you’re travelling to areas where there’s a high risk of the disease. Symptoms include: 1. A high temperature of 38C or above 2. Feeling hot and shivery 3. Headaches 4. Vomiting 5. Muscle pains 6. Diarrhoea Symptoms usually appear between 7 and 18 days after becoming infected, but in some cases the symptoms may not appear for up to a year, or occasionally even longer. When to seek medical attention Seek medical help immediately if you develop symptoms of malaria during or after a visit to an area where the disease is found. You should still seek medical help even if it’s several weeks, months or a year after you return from travelling. If there’s a possibility you have malaria, a blood test will be carried out to confirm whether or not you’re infected. You should receive the results of your blood test on the same day. If you have malaria, treatment will… Learn about opportunities, challenges, and trends in the pan masala in India Manufacturing market with IMARC’s market research report. Try a free sample today! List of Top Companies Operating in Pan Masala in India Maker Manufacturing Industry Worldwide Smoking Cessation Local stop smoking services are free, friendly and can massively boost your chances of quitting for good. These services staffed by expert advisers provide a range of proven methods to help you quit. They’ll give you accurate information and advice, as well as professional support, during the first few months you stop smoking. They also make it easy and affordable for you to get stop smoking treatments, such as: * Varenicline (Champix) * Bupropion (Zyban) * nicotine replacement therapy, such as patches and gum One-to-one and group stop smoking sessions You’ll normally be offered a one-to-one appointment with an adviser, but many areas also offer group and drop-in services as well. Depending on where you live, the venue could be a local GP surgery, pharmacy, high-street shop, or even a mobile bus clinic. Jennifer Percival, who trains stop smoking advisers, says that using both treatment and specialist support is proven to give you the best chance of stopping smoking. “The majority of people who see an adviser will get through the first month after quitting without smoking a cigarette. “Overall, you’re up to 4 times more likely to stop smoking for good if you use a combination of stop smoking… Babuji played an instrumental role in establishing the Pan Parag Group and was the driving force behind its remarkable growth. To this day, his values and work ethic continue to guide and motivate the Pan Parag team.

Solution – Stricter and broader laws that include regulations on carcinogens rather than individual ingredients should be formulated to make it even more difficult for pan masala companies to sell their products. Both tobacco and betel nut are carcinogenic, and we need better strategies than simply banning tobacco-based pan masalas to reduce their usage. I also wanted to understand why it is so difficult for law enforcement authorities to regulate the use of these products. I realised that the laws are heavily focused only on tobacco and NOT on carcinogens in general which is why companies simply remove tobacco but keep the other carcinogens in. Betel nut is in the same category as tobacco in the list of carcinogens, yet tobacco is the only one that receives all the negative publicity. Anything that has the potential to cause cancer is known as a carcinogen. The International Agency for Research on Cancer (IARC), a part of the WHO, researches carcinogens and classifies them into groups that tell us what can, may, may not, and definitely do not cause cancer. Although there are many groups, for the purposes of this article you need to know only about “Group 1” which the IARC defines as a substance that causes cancer. These substances are categorized under group 1 because there is very strong evidence to show that they can cause cancer.According to a 2015 study, another common surrogate advertising strategy for tobacco companies is to sponsor Filmfare awards, sports events, and various other events as they help with brand recall and build a positive brand image. Vimal Pan Masala’s ad might also be using a surrogate advertising strategy but unfortunately, I have no proof for this. Dinesh Pouches Private Limited is one of the leading companies in the tobacco industry. It is well known for its flagship product "2100" which was launched in the year 1993 by Late Shri Jagannath Ji Malani. The company offers pan masala containing a blend of betelnuts, cardamom seeds, Kesar, kewda, sandalwood oil, lime, catechu, ruh khus, katha and natural perfumes. At present, the company has wide presence in the domestic markets of Rajasthan and Gujarat, with customers and distributors in other parts of India. 2. DS Group Along with its newer ads, the Ashok Kumar-Shammi Kapoor commercial does peep through the small screen at us some times. Menaka says, “Because of the popularity of the Jalal Agha ad, we recreated it with Aman Verma, which was equally appreciated. We are rerunning the Ashok-Kumar Shammi Kapoor ad in different mediums now to create a sense of nostalgia for people.” Treatments Find every kind of best treatment near you, We British Chemist UK online pharmacy retailer and registered pharmacy with the MHRA and GPhC. The commercial certainly touched a hot social subject then. Fabulous actor that he was, Ashok Kumar played out splendidly the role of an anxious father of an Indian bride, always on the edge when it comes to meeting demands from the groom’s family. That nervous half-laugh of relief towards the end when Shammi Kapoor insisted on welcoming his son’s marriage party with just Pan Parag, weaved into it a vital social truth of the times. Hence, the instant viewer connection. And a high recall value.