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Posted 20 hours ago

Cadbury Dairy Milk Freddo Chocolate Bar (Pack of 60)

£9.9£99Clearance
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ZTS2023
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About this deal

So next time you hear someone say those words 'How much does a Freddo cost?' maybe offer them a kind word before you answer. If you think that's bad, just be thankful we aren't Australian. As, whilst our bars may have grown in price and not size, theirs actually shrunk to an underwhelming 12g. Then again, this isn't exactly surprising behaviour from Cadbury, considering they recently shrank the size of its Dairy Milk sharing bars by 10 per cent - but did not reduce the price. As Andrew Burns of the Chartered Institute of Public Finance and Accountancy added: “A pound is buying less, yet demand is increasing. I hate to use the phrase, but it’s a perfect storm of uncertainty and financial challenges all going in the wrong direction.”

Freddo PM - 60 Count | Bulk Wholesale Sweets Wholesale Cadbury Freddo PM - 60 Count | Bulk Wholesale Sweets

Obviously, for most of us, our quality of life stems from how many Freddos we can afford in a typical day, so I looked at how many Freddos you can buy in 2000 based on average earnings, compared with how many we can buy today based on average earnings.

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If you needed another stark reminder about the ever rising rate of inflation, and cost of living, seeing a Freddo listed as 26p will be it. True, it is lower than the dizzy heights of 30p which it reached in 2017, but for reference, the last time Freddos were 10p was in 2006 (oh, the good old days). The company has been accused of "shrinkflation" - reducing the size of a product while keeping the price the same to boost profits. However, parent company Mondelez blamed costs associated with the production of its chocolate spiking. As frustrating as this is, it is worth remembering that it isn't just Freddos - and chocolate more generally - that have become casualties of the cost of living crisis. Prices have soared on hundreds of items at a time when most people can ill afford it.

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